Be the hyper- local yokel

Something amazing happens when you decide to focus on a particular segment of the real estate market. Something clicks in your brain. All of a sudden there’s a new focus for your business, your brand and your lead-generation efforts.  Everything falls into place and it feels good – it...

Are you a tardy agent?

The early bird gets the deal. .. wait. . .that’s not how it goes. . .but it’s certainly true. I have a case in point to share with you. It’s amazing, really, that this happened to me – a national real estate writer – but it did, and there’s a...

Hi, I’m Frank

Can I be frank with you? I wish I had a dollar for every time I’ve counselled agents that people only do business with those they “know, like and trust.” I’m not the only one ― we all do it. So, agents across the country try to make themselves...