View our Work

our real estate writing

Have a peek at some of our published real estate writing for national real estate sites and for real estate agents across the country.


Going Pro — Lore Magazine Winter 2017

Launching a Franchise in the Recession — Chicago Agent Magazine July 2012



Interview with Herman Chan, San Francisco

Get to know one of the Bay Area’s top-producing agents.

Real Estate Pro of the Week: Ken DeLeon, Silicon Valley

He’s one in a million. Find out why.


Case Studies

Just as every home has a story to tell, so does every agent. Success stories are worth their weight in gold — and our clients agree.

Case Studies


Market Snapshots

You point us in the right direction and we break down all those stats into an easy-to-read infographic. Use it on your social media platforms, blogs and in your newsletters.

Real Estate Market Snapshot Infographic


Blogging That Will Do You Proud

Annoying Things to Expect While your Home is on the Market

The 5 Best Yoga Studios in and Around Madison

To Sell your Home FAST and for the Most Money, List on Friday

Don’t Leave Minnesota if you want a Happy Thanksgiving


Real Estate Agent Advice

What does your ‘Curb Appeal’ say about your Real Estate Business?

Do your wardrobe and your car offer curb appeal or staging?

Develop an Attitude of Gratitude to Be Successful in Real Estate

Does success lead to happiness or is it the other way around?

3 Things your Dog can teach you About Real Estate

Keep an eye on your pooch ― there’s a lot to learn.

Agents Beware: Don’t Ignore the Baby Boomer Market

They hold, and spend, an enormous amount of wealth. (Zillow has awarded my byline to someone else. . .rest assured, I wrote this and Zillow is is now fully on my lawyer’s radar)

Keeping Open Houses Safe

Don’t be a statistic – stay safe at open houses.


Real Estate Consumer Advice

Little Governments: The Homeowners Association

Everything a real estate consumer needs to know about the notorious HOA.

Measuring the Value of a View

How much is a “good view” worth on the housing market?

Applying for a Mortgage? Avoid these Common Mistakes

First-time buyers crave basic information on the process.

What is a Contingency?

More basic information for the first-time buyer.


Real Estate Agent Bios

We are convinced that your bio should be the first step in building a relationship with prospects, to allow them to get to know, like and trust you. Attempts to sell yourself, with the same old jargon every other agent in town uses, won’t allow them to get to know you, won’t instill trust and, most of all, won’t endear them to you.

Our agent bios are carefully crafted to introduce you – as an individual, not a salesperson – and to compel real estate consumers to want to know you better. We think that after reading some of the bios we’ve written, you’ll agree that they’re unlike any others. Following are just a handful of agent bios we’ve written.

Kerby Skurat | Coaching Site

The Kris Lindahl Team | RE/MAX Results, Minnesota

Justin Bowman | Jorgenson Realty Group | Keller Williams, Austin, TX

Augie Neno | Rosa Agency, New Jersey


Community Descriptions

St. Paul, MN

Belleville, NJ

East Rutherford, NJ

Newport Beach, CA (scroll down the page)

Captain Cook, HI

Hermosa Beach, CA

Blaine, MN (most of the neighborhoods rank on page 1 of Google)


Hyper-Local Real Estate Blog Posts

Neighborhood Restaurant

Local Museum

Local Real Estate News

Neighborhood Spotlight

Market Update