Real estate writing is a niche career within the freelance writing realm. A real estate writer offers real estate agents and brokerages written content in a variety of forms:
- Website content
- Blog posts
- Case studies
- Relocation guides
- Content for newsletters
- Brochure copy
- Listing descriptions
- News articles
- Branded hardbound books
- Content for real estate postcards
- Letters to real estate clients and potential clients
Why real estate agents need real estate writers
Though they work under a broker, real estate agents are, in reality, small business owners. Unlike other small business owners, however, many attempt to wear all the hats in their businesses which leads them either to not making as much money as they could or to burnout.
Because of this, many successful agents outsource their marketing chores to freelancers, and real estate writing is one of these chores. By doing this, they free up their time to take care of existing clients, pursue new business and nurture relationships with past clients.
How much does it cost to hire a real estate writer?
Fees for real estate writers vary, depending on:
- Education – Writers with college degrees in journalism, English and creative writing command the highest fees. It’s especially important that a writer understands grammar when he or she is writing under the name of someone else. The real estate agent is putting her reputation on the line and poor grammar, punctuation and spelling can negatively impact that reputation.
- Number of years of writing experience – Naturally, a writer with 10 years’ experience is going to be a better all-around writer and command higher fees than one with one year of experience.
- Familiarity with the real estate industry – There is no substitute for experience in the niche. The best real estate writers have a degree in writing and experience listing and selling real estate. If an agent is hiring a writer to free up time, the last thing he or she needs is to have to take time out of a busy schedule to explain the sometimes-complicated processes involved in a real estate transaction.
Fees for real estate writers run from the very inexpensive (a penny a word) to very expensive. And, not all writers structure their required fees the same. Most, however, will charge the real estate agent:
- A flat rate per project – For instance, one relatively new real estate writer offers monthly blogging packages that start at $1500 for 16 blogs (or, $93.75 per blog post). There is no mention on her website about how many words-per-post the real estate agent can expect for that rate. We feel that’s exorbitantly expensive for a new writer, despite her past experience in the real estate industry.
- By word – Most experienced real estate writers charge between 10 cents and $1.00 per word. Yes, some charge less and some more.
- By page – Again, this type of fee structure typically depends on the project. Ghost writing a book is a different process than a press release. Writer’s Market, an industry magazine, claims that the average press release fee is $150 per page and that, although the average for ghost writing a non-fiction book is 50 cents a word, the average range is between $1.65 and $3 a word. (Wow! We need to raise our fees). The survey from which the magazine determined these fees is about 10-years old, so they may be higher today.
- Hourly — We don’t know any professional real estate writers who charge by the hour.
We use a combination of the first three structures here at All Writey Then. We charge a flat fee for our books and case studies and on a per-word basis for blog posts and website content. We also offer per-project rates and are always happy to work with our clients on fee structures.